In 2022, we continued with the gradual return to face-to-face presence of our cultural management activities. Within this framework, our action program integrated mixed activities based on its own events and in partnership with public and private institutions in the country and abroad.
It should be noted that cultural social networks maintain a predominance in the determination to reach new and greater beneficiaries.
In order to disseminate timely information and achieve positive interaction with our users, we continue to strengthen our cultural social networks by adapting them to new communication trends.
For this reason, we achieved the goals set and obtained the following achievements:
22.36%
more followers compared to 2021
156.60%
more views compared to 2021
In order to disseminate our actions in a timely manner and provide greater interaction options to our users, we do the following:
In order to promote the reading and dissemination of the book, we have added new publications to our Virtual Library, so that our users can enjoy reading online and for free. Among the 40 titles included during 2022, there are the following:
Regarding sentiment in cultural social networks, we achieved 29% neutral reach and 55% positive reach, while, in the negative, 16%.
We organized the contest of the renowned national literary competition Copé Prize which, in 2022, celebrated 43 years of promotion and dissemination of Peruvian literature.
The number of participants in the XXII Short Story Biennial was 1960, and in the VIII Essay Biennial it was 59 works, therefore, 2019 works were called for the 2022 Copé Awards.
Below are the results of these awards:
| Category | Writer | Works | |
|---|---|---|---|
| XXII Story Biennial | Gold Copé Award | David del Águila Quevedo | Días de prueba esperando a Paradise |
| Silver Copé Award | Christian Elguera | El último sortilegio de Fernando Pessoa | |
| Bronze Copé Award | Reynaldo Santa Cruz | Tribus urbanas | |
| VIII Essay Biennial | Copé Award | Jorge Valenzuela Garcés | Un mundo precario. Ensayo sobre la obra y la escritura de Franz Kafka |
Source: Cultural Management Unit of the Communications and Institutional Relations Management.
We resumed the Library Implementation Program with books published by the Ediciones Copé Petroperú label, arrested in recent years due to the COVID-19 pandemic, with which we managed to benefit various teaching and research centers in the national territory.
Crossroads. Looks at the Bicentennial
In 2022, we organized the sixth edition of the series of conferences established by Petroperú, led by prominent Peruvian researchers who addressed current issues and those with an impact on national history.
Reach of the cycle
65,543 reproductions.
COPErsaciones de oro
Series of interviews to pay tribute to the winners of the Copé Award. During 2022, 16 programs/interviews were held with the winners of the Novel and Essay category.
Reach of the cycle
508,757 reproductions.
Copé International Dialogues
In September 2022, in partnership with the Peruvian Ministry of Foreign Affairs, we began discussions on the winning works of the Copé Prize, with the aim of disseminating Peruvian literature abroad, promoting the reading of our Virtual Library and disseminating the Copé Awards, as well as the publications of the Ediciones Copé label.
Scope of the cycle
63,543 reproductions.
Literary anniversaries
We developed four programs related to important dates in Peruvian literature, where we considered four emblematic works for the literary world.
Reach of the cycle
30,449 reproductions.
Poetry recitals
In partnership with the Peruvian Academy of Language (APL), and with the participation of prestigious Peruvian poet teachers, we held four poetic recitals.
Reach of the cycle
21,480 reproductions
Training programs through specialized workshops
In partnership with the Academia Peruana de la Lengua (APL), and
We conducted 10 workshops in the following disciplines: theater workshop for children and adolescents, poetry workshop, reading workshop for women, theater workshop for adults, creation workshop for children, literary creation workshop.
These workshops were attended by renowned national artists and writers, as well as winners of the Copé Prize from previous years, such as Cronwell Jara, Oscar Limache, Rebeca Urbina, Carmen Ollé, Giovanni Arce, Rocío Uchofen, Victoria Guerrero, among others.
994 people attended.
500 participants in the specialized workshops.
3538 views
on cultural social networks.
Without own investment, we managed to obtain a reach of $232,062.09, where the appearances obtained the following distribution.
Source: Cultural Management Unit of the Communications and Institutional Relations Management.
Therefore, the valuation and appearances in the specialized media on cultural activities that we have promoted has been greater than the investment made by the company for the realization of these. In this way, we contribute to a responsible practice and help Petroperú’s institutional reputation.
Source: Cultural Management Unit of the Communications and Institutional Relations Management.
