We seek to meet the needs of our customers, as this contributes to the positioning of the brand nationwide. Under this line, we classify our clients as follows:
In 2022, we managed to increase the number of service stations affiliated with the Petroperú Network by 31, compared to the end of 2021.
We focus on meeting the needs of customers and consumers, as this contributes to the positioning of the brand nationwide. Along these lines, based on actions and initiatives to strengthen our 731 service stations, we managed to increase the Petroperú Network by 4% in 2022.
In addition, we achieved a market share of liquid fuels and LPG of 31% (*).
We also placed the Petroperú Blue product on the market, the first project in the company with royalty income (brand use).
To ensure the continuous improvement of our customer service processes at service stations affiliated with the Petroperú Network, we apply the Incognito Customer Program:
Al cierre del 2022, logramos identificar 158 estaciones de servicio con la nueva identidad visual deAt the end of 2022, we managed to identify 158 service stations with the new visual identity of our brand.
We manage to respond to all queries, recommendations, complaints and suggestions received on the web portal, as well as through customer service mail.
We carry out the following training and face-to-face monitoring at the service stations of the Petroperú Network nationwide:
We also improved our sales processes and attracted new customers through innovative initiatives that strengthened our brand.
Processes | Improvement actions |
---|---|
VAO stores | We continue with the implementation of the franchise model of the Petroperú Network, with four new convenience stores. At the end of 2022, we had nine VAO stores. |
Altoke | Digital sales channel for direct customers (Petroperú Network service stations and industry) that allows self-management of fuel orders in an efficient and practical way. In 2022, we implemented six sales plants. We held training meetings with clients, as well as pilots with service stations that supplied in Talara, Iquitos and Conchán. |
QR Code Pilot | VAO stores are in the process of growth and evolution, so we need information to improve and strengthen ourselves in the market. |
Source: Commercial Corporate Management.
During 2022, to ensure our participation in key sectors for the country’s development, we have consolidated the following contractual actions with our industrial customers.
(*) The information is expressed as a percentage because it is sensitive information.